Logo

Usage and treatment

The Thermo King Master Brand Logo should be used for most applications. The Alternate Stacked and Alternate Crest logos are for use where space is limited. Reducing size of logo may reduce legibility.

All logos should include the “®”to indicate the logo is a registered trademark.

Colours

Black and PMS ® Process Blue are the approved colours for all Thermo King logos. Since Process Blue is a transparent ink colour, when specifying opaque paint, sheet plastic for signs, or vinyl for binders, these materials should be matched as close to the approved Process Blue as possible.

Thermo King Blue

Pantone	Process Blue
CMYK	100,9,0,6
RGB	0,144,210
HEX	#008fd2

Black

CMYK	0,0,0,100
RGB	0,0,0
HEX	#000000

Master brand logo

Alternate crest logo

Clear space

The logo should always be surrounded by a defined amount of clear space. This will serve to separate and delineate the logo from surrounding printed matter. The minimum space surrounding the logo is defined and illustrated in this guide. Be sure not to place text, graphics or other elements in the clear space. The logo should always be surrounded by ample space to visually separate and delineate the logo from surrounding printed matter. That clear space should be proportional to the Thermo King crest symbol height as shown below. Use only approved logos found in this brand center.